Finally the night arrived! Singleton and Eat Design bring Dufftown and Tailfire inspired taste installations to Johannesburg. On the night of 29 April 2015 a mix of whisky aficionados, musos and the who’s who of Jozi’s creative scene walked into the Market on Main space and came into the world that for one night was the Singleton of Dufftown and Tailfire #MadeofTaste experience.
I was handed a glass of Singleton of Dufftown 12 year old single malt Scotch whisky.
“Neat, with water or on the rocks?” a suave, bearded hipster Molecular Bars’ bar tender asked. “Neat!” I replied.
Then up a flight of stairs I walked into an amber, gold tunnel of taste filled with hanging bulbs of flavours made to perfectly compliment the 12 year old.
A couple of months prior to the evening I got word, so very clandestine, that Caro de Waal would be partnering with the Singleton whisky team to bring a food installation to Johannesburg. I could hardly contain my excitement.
Why is this exciting to me? Let me tell you a little bit about Caro, we met while she was editor in chief of Food 24 – big deal! In 2014 Caro founded Eat Design, a niche food and design team that develops bespoke, sensory experiences combining two simple, yet integral areas of life – eat and design. I had been drooling over the installations Caro’s team had been doing in Cape Town especially at The New Church Museum (see them here).
Back to the gold tunnel of taste filled with hanging bulbs of flavours. For a moment I felt like I was walking through Willy Wonka’s adult chocolate factory with the ambient lights, the golds and welcoming bulbs filled with exquisite morsels. This was only the beginning.
Apple Pie – Apple pie balls with stewed fruit and spice
Chocolate Caramel Salt Cookie – soft toffee filled salted dark chocolate bites
Chocolate bark – caramelised bacon, hazel and orange chocolate
The bacon (I asked Caro and it was actually pancetta which added smokiness) hazel and orange chocolate bark was my favourite combination of the night. The savoury sweet balance with the smoky undertone was a great pairing to the Dufftown 12 year old, it stood up well to the intensity of the whisky. I enjoyed the bark so much I took a little take away with me.
The feeling of being in Willy Wonka’s whisky and chocolate factory was not short lived, with the other elements brought into the space by Eat Design. The red berry room filled with delicate wobbly berry jellies to pair with the berry notes on the nose of the Singleton Tailfire single malt whisky. Last but not least the mist garden igniting all of your senses with Tailfire scented notes of apple and pear mist. Head over to Eat Design and see all the details of the taste installation here.
In the spirit of Mr Wonka, Singleton also had a little entertainment added to the #MadeofTaste experience bringing together an exclusive performance by Tumi from the Volume (listen to the Made of Taste mixtape here), and an exhibition of beautiful, distinctly Jozi images by Lebo Luke Warm.
It was a wonderful evening thank you to the Singleton team!
Watch the video of the Singleton #MadeofTaste experience with some behind the scenes narrative.
Singleton Tailfire R449 best price I could find as at June 2015
Singleton of Dufftown 12 year old R389 best price I could find as at June 2015
Images courtesy: Alison Tu of TaLamia Photography