Jozi Foodie Fix at Levi’s Pioneer Nation 2014

Image by Donovan Goliath Mister_Goliath on Instagram

Image by Donovan Goliath Mister_Goliath on Instagram


I spent the entire day in Braamfontein yesterday, Neighbourgoods to be precise for the Pioneer Nation 2014. Pioneer Nation is a platform where 40 of us; artisans, start up founders, retailers, social entrepreneurs, foodies, inventors, finance, property and music industry pioneers talk about growing from an idea to income. All we were given was 15 minutes to inspire at least one person in the audience with our story followed by a Q&A session. You can get more details on Pioneer Nation here

Yesterday morning I shared my story of moving from being a Management Consultant to part time food blogger and full time foodie. I started Jozi Foodie Fix in May 2010 while I was still a consultant and only thought of maybe pursuing being a foodie full time in April 2013 when under a restraint of trade in the mobile telecomms industry. I then had the opportunity to join the Zomato South Afrca team setting up the brand and operations for most of 2013. Once again this year I decided to refocus on being a full time foodie, I say foodie because I am a food blogger, food writer, food trend consultant and all round lover of food.

I am not a natural entrepreneur. I don’t invent things, but I make it happen!

My key learnings or pieces of advice that I ended off with at Pioneer Nation are:

  1. Just do it! My approach has always been to just give it a go! In 2010 a friend said to me that I should start a blog so I did and here we are 4 years later
  2. Be Passionate! My life is punctuated with memories of food so naturally my blog is for the most part about food. It is so much easier to weather the storms, put in the hard work, live on a very low budget when you are passionate about it.
  3. Follow Through. It’s important to deliver on your promise.
  4. Don’t be afraid to try various things and figure out what it is you would like to do.


About thando

Hi I'm Thando Creator of the Jozi Foodie Fix, traveller, foodwriter, ramen lover, strategist, entrepreneur and follower of the Cool based in Johannesburg, South Africa.
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